O bag launches the “Chiudi il Cerchio“ eco-initiative

From 11th January to 31st July 2018 you will be able to deliver your used O bag bodies in one of the over 200 O bag stores in Italy taking part to the promotion, and receive a coupon for an immediate purchase of a new bag and / or accessories.

In over 200 participating stores the used bodies have been collected with the aim of turning them into playful, soft and fun objects. The first new object born from their recycling is the carpet-puzzle for children, who will have fun by fitting their maxi-pieces and that will be honored to kindergartens and schools that will make specific request through a dedicated form.

Go to the form to receive the fun and colorful PUZZLE as a gift!

O bag for Pink is Good
it’s time to help!

O bag also renews its commitment to breast cancer research alongside Fondazione Umberto Veronesi for 2018, a constant commitment that the brand has been pursuing since 2014.

To support the “Pink Is Good” initiative and the fundraising for research, O bag proposes this year a key ring with pom pom made of faux fur in the exclusive pink.

It is possible to purchase the accessory in all the participating O bag stores and online until the end of December. The proceeds from the sale will be entirely donated to the Umberto Veronesi Foundation.


Empowering Future Generation

O bag launches the “Empowering Future Generation” open innovation project that will involve the international community of designers, students, architects, engineers, creatives and brand lovers from all over the world in the co-creation of new products, in a optics of democratic product development.

The project stems from the meeting between O bag and Desall.com, an Italian open design and innovation platform that for years has met the needs of innovation of various companies.

The initiative includes two stages of a contest aimed at creating new ideas that can inspire the creation of new O bag products.


Guaranteed Mobility Project
O bag for the social

From October 2016 O bag supports the Progetto di Mobilità Garantita for the municipality of Padua, the hometown of the brand and from August 2017 also for the municipality of Campodarsego, where the new Hearquarter is based.

The Social Services of the Municipality and the Province are provided with an appropriately equipped vehicle for the transport of elderly, disabled adults and children and all those who are unable to move independently, with the intention of accompanying them to hospitals, educational facilities, social assistance and rehabilitation in the Municipality and in the Province of Padua.

O bag participates supporting and making possible the initiative in favor of the weaker people of the local territory with a continuous Project lasting four years each.