O bag world is based on the “O” concept. It stands for One (unique), Own (belonging to oneself), Original.
The claim is in fact “make it yours”: the customer can customize and make his own accessory unique, even by changing one of the components only. The product becomes custom-made, full of color and mixed elements.
The brand O bag was born spontaneously from the success of the iconic customizable bags made of Materiale XL Extralight®, an innovative, material super-light material, and recognizable plastic features, which made it an original object.
O bag is a design-oriented brand for a transversal and multigenerational public, which recognizes the possibility of expressing its individuality and choosing freely.